Coca-Cola Borrowed Money Until 2093. It Wasn't For Soda.

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Most people think Coca-Cola became one of the world's most valuable companies by selling soda. They're missing half the story. In this video, Mark Moss reveals how Coca-Cola has used long-term debt and treasury management to build wealth for decades.

He explains why the company still carries $45+ billion in debt, why duration matters more than interest rates, how governments and corporations use debt differently than most investors, why traditional 60/40 portfolios may be on the wrong side of the trade, and how you can apply the same principles to your own finances.
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